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4-Year Honours

Bachelor in Advertising, Communication & Design (Honours) in Navi Mumbai & Mumbai

A four-year honours degree in advertising strategy, branding, copywriting, design and digital media with a 3–6 month internship.

Duration4 Years (8 semesters)
ModeFull-time
CampusMumbai & Navi Mumbai
FeesSee brochure
In association withUniversity of Mumbai
LevelUndergraduate

About the BACD Honours Program

BACD is a four-year honours degree that blends theory with hands-on practice in advertising strategy, market research, branding, copywriting, graphic design and digital media.

An industry-driven curriculum, extensive corporate interaction, workshops and real-world projects — with an emphasis on ethics and cultural sensitivity — lead to a 3–6 month internship with top companies.

Program Highlights

13–6 month internship with top companies
2Industry-driven, tailor-made curriculum
3Extensive corporate interaction
4Hands-on projects & workshops
5Ethics & cultural sensitivity

Curriculum

Advertising & Media Foundations

  • Introduction to Advertising
  • Media & Communication
  • Integrated Marketing Communication
  • Ethics of Media
  • History of Advertising
  • Media & Cultural Studies

Writing & Art

  • Content Writing I–IV
  • Journalism Writing
  • Fundamentals of Indian Arts
  • Study From Life I–IV
  • Spoken English

Brand & Campaign

  • Strategic Brand Management
  • Ad Campaign Planning
  • Creative & Campaign Planning
  • Advertisement Management
  • Digital Brand Management
  • Media Selection

Media, Law & PR

  • Legal Aspects of Advertising
  • Media Law
  • Public Relations
  • Indoor & Outdoor Media
  • Marketing & Market Research

Digital & Design

  • Animation
  • VFX
  • Digital Growth of Media
  • Graphic Designing

Projects & Research

  • Product, Service & Public Welfare Projects
  • Research Methodology
  • Thesis / Case Study
  • Internship & Research Paper
  • Industrial Visits

Eligibility

  • HSC or equivalent (any stream) with minimum 45% marks
  • Entrance test and interview

Career Opportunities After BACD Honours

Advertising agencies · Corporate art departments · Illustrator · Graphic designer / freelancer · Brand & content roles · Your own agency

Admission Process

  1. Entrance Test — Take the BSS entrance test assessing aptitude and reasoning.
  2. Group Discussion — Show communication and teamwork in a moderated discussion.
  3. Personal Interview — Meet the admissions panel to discuss goals and fit.
  4. Confirm Your Seat — Receive your offer and complete enrolment formalities.
4-Year Honours

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Quick answers

BACD Honours at BSS Foundation: Your Questions Answered

What is the duration of the BACD Honours program at BSS Foundation?

The Bachelor in Advertising, Communication & Design (Honours) at BSS Foundation is a Full-time program of 4 Years (8 semesters), offered at the Mumbai & Navi Mumbai campuses.

What is the eligibility for BACD Honours admission at BSS Foundation?

Eligibility: HSC or equivalent (any stream) with minimum 45% marks. Entrance test and interview.

What are the fees for BACD Honours at BSS Foundation?

The fee for BACD Honours at BSS Foundation is See brochure. Call 7304109359 for the latest fee structure and scholarship details.

Which university is the BACD Honours at BSS Foundation affiliated with?

The BACD Honours at BSS Foundation is offered in association with University of Mumbai.

What jobs can I get after BACD Honours?

Graduates of BACD Honours at BSS Foundation go on to roles such as Advertising agencies, Corporate art departments, Illustrator, Graphic designer / freelancer, Brand & content roles, Your own agency, supported by the institute's 100% placement assistance.

How do I apply for BACD Honours at BSS Foundation?

Apply online at https://bssfoundationcollege.extraaedge.com/ or call 7304109359 / 7400408514 / 7660812222. Selection involves an entrance test, group discussion and personal interview.

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