BACD
BACHELOR IN ADVERTISING COMMUNICATION & DESIGN
PROGRAM HIGHLIGHTS
8 YEAR PROGRAMME WITH 8 SEMESTERS
- Our comprehensive curriculum is designed to equip you with the skills, knowledge, and artistic flair needed to thrive in the dynamic world of advertising and design.
- With blend of theory and hands-on practice Student will explore the fundamentals of advertising strategy, market research, branding, copywriting graphic design, digital media, and more.
- Our courses are designed to nurture your creativity, sharpen your technical skills, and prepare you for success in a variety of creative fields.
- Our Program will empower you to turn your passion into a rewarding career.
- Our Program offer extensive corporate interaction with indurstry driven tailor made curriculum.
JOB OPPORTUNITIES
- Severe shortage of advertising professionals.
- Can get employed in art department of companies.
- Can work as illustrators.
- Candidates can be absorbed in ad agencies.
- Can work as freelance artists & graphic designers.
- Can start their own advertising agency.
A TRULY GLOBAL EXPERIENCE
WELCOME TO MUMBAI UNIVERSITY – with 100% guaranteed 03-06 months Internship in Top Companies
COMPREHENSIVE UNDERSTANDING
Provide students with a comprehensive understanding of advertising communication, and design principles, theories, and practices, enabling them to develop effective strategies and campaigns.
TECHNICAL PROFICIENCY
Equip students with technical proficiency in graphic design, digital media, multimedia production copywriting. and other relevant tools and technologies essential for the industry.
INTERDISCIPLINARY APPROACH
Encourage interdisciplinary collaboration by integrating elements of advertising communication, and design, preparing students to work across diverse sectors ond industries.
CREATIVE DEVELOPMENT
Foster students creativity and innovation through hands-on projects, workshops, and real-world experiences allowing them to conceptualise and execute competing advertising ond communication materials.
CRITICAL THINKING AND ANALYSIS
Cultivate critical thinking and analytical skills to evaluate the effectiveness of advertising and communication capaigns identify market trends, and adapt strategies accordingly
ETHICAL AND SOCIAL RESPONSIBILITY
Instil a sense of ethical and social responsbility in students, emphasising the importance of honesty, integrity, and culturol sensitivity in advertising and comnwnicotion practices.
Courses Structure
- Introduction To Advertising
- Introduction To Media & Communication
- integrated Marketing Communication
- Ethics Of Media
- Media Marketing
- Content Writing - I
- Fundamental of Indian Arts
- Study From Life - I
- History Of Advertising
- Media & Cultural Studies
- Social & Economical Assects of Advertising
- Strategic Brand Management
- Value Of Advertising
- Content Writing - II
- Journalism Writing
- Spoken English
- Study From Life - II
- The Legal Aspects Of Advertising
- Marketing & Market Research
- Indoor Media
- Content Writing
- Study From Life - III
- Presentation Enhancement
- Media Selection - Product Service & Public Welfare
- Ad Campaign Planning
- Entrepreneurship
- Outdoor Media
- Content Writing
- Study Form Life - IV
*Total Course Fees: 6,60,000/- (From 4 Years)
- Creative & Campaign Planning
- Advertisement Management
- Digitai Brand Management
- Public Relation
- Media Law
- Local Industrial Visit
- Animation
- Digital Growth of Media
- VFX
- Graphic Designing or Strategic Management
- Internship & Industrial Visit
- Project Management
- Creative Advertising
- Product Planning
- Service Planning
- Public Services
- Efectiveness of Advertising & Branding Econimics
- Research Methodology
- Product Project
- Service Project
- Public Welfare Project
- Business Communication
- Thesis Dissertation / or Case Study
- Internship & Research Paper
ADMISSION PROCESS
ELIGIBILITY
H.S.C. or Equivalent Examination (Any Faculty) With Minimum 45% Marks Admissions On The Basis Of Entrance Test & Interview. The objective of admission tests and personal interview is to assess the candidate’s aptitude & suitability for the profession. Sclectcd candidates have to produce original copies of HSC/graduate degree certificates along with the certificates of birth date, school eoving/ transference certificate before paying fees.